Influencing Influencers - Powering communication strategies in the digital age
2 in 1 co-located forums:
The Media Communications Week, being held at Novotel Sydney Central from 26 - 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum.
Developed together with senior communications and social media professionals from leading international and national brands, this two practical programmes are not to be missed. With powerful keynote presentations, insightful case studies, and interactive group discussions; these events will address the real-world challenges and opportunities being faced by communications and social media leaders in today’s digitally connected world.
250
Attendees
50
thought leaders
30
case studies
Download this document to view: The most up to date agenda, confirmed speakers for 2019 and testimonials.
“The Corporate Comms Leadership Forum was a great event that connected likeminded professionals with common goals. It's was interesting to see that there is not one common structure for comms in businesses and how others are tackling that challenge. I took a lot away from the conference.”
“Great opportunity to meet other comms professionals, share stories and experiences, gain insights and expand my professional network. Excellent high calibre speakers from some significant global brands, with engaging and relevant stories to tell.”
“I had a great experience at the 3rd Corporate Comms Conference. It was great to hear from industry leaders with interesting things to say and learn from. ”
“The Corporate Communications Leadership Forum gives you access to real-world case studies that both challenge and inspire you to do better. It’s content you just can’t find online - you need to meet the people behind the strategy to understand how and why they did it”.
Download to view Akolade's event prospectus
To register for Akolade's Media Communications Week, select the appropriate package below:
Tweet about this event using #mediacommsweek and @AkoladeAust for event and industry updates!
8:00 Registration opens
8:50 Opening remarks from the Chair
Cynthia Piromalli, Principal Consultant, Social Critic
9:00 Driving business and revenue with the right content strategy
Michéle Danno, Head of Social, Stan
9:30 Turning super fans into micro-influencers
Michelle Cooling, Social Media Manager, Sydney Swans
10:00 Measuring social media return on investment
Travis May, Enterprise Account Director, Linkedin
10:30 Morning refreshments
11:00 Improving social media strategies to attract new customers – Analysing the launch campaign of the iSwim app
Shelley Tilbrook, Head of Marketing and Engagement, Swimming Australia
11:30 Panel discussion: Getting more competitive in the social media space
Tom Williamson, Head of Social AU & NZ, Salesforce
Travis May, Enterprise Account Director, Linkedin
Paromita Mitra, Head of Digital Marketing, HP
Michéle Danno, Head of Social, Stan
Mark Tovbis, Customer Marketing Lead, NRL
12:10 Social and CRM, better together
Tom Williamson, Head of Social AU & NZ, Salesforce
12:40 Networking luncheon
1:40 Building your brand, your stories and your community
Tom Nickson, Head of Digital Strategy, Insights and Growth, Western Bulldogs
2:10 Capturing innovation opportunities to maximise customer engagement
Ricki Enghoff Lyngsoe, Group Social Media Manager, Lendlease
2:40 Interactive roundtables
Roundtable 1
Creating successful social media campaigns with analytical intelligence
Michéle Danno, Head of Social, Stan
Roundtable 2
Effectively executing reputation management
Shelley Tilbrook, Head of Marketing and Engagement, Swimming Australia
3:30 Afternoon refreshments
4:00 Embracing the undeniable power of video content on social media
Kevin Lo, Social Media and Content Manager, Sydney Zoo
4:30 Utilising the power of video to help build a brand across digital platforms
Carl Burgmann, Social Lead, Kayosports
5:00 Closing remarks from the Chair and end of day one
Networking Drinks
8:00 Registration opens
8:50 Opening remarks from the Chair
Shane Michael Hatton, Leadership Communication Expert, Lead The Room
9:00 Establishing trust and transparency in brands through social media
Renee Bertolus, Head of Social Media, BUPA
9:30 Social media through the telescope – An insight into how NASA brings space to everyone
Rebecca Roth, Social Media Specialist, NASA
10:00 Making a big noise on a small budget
Nick Aldrich, Communications and Social Media Executive, Accor
10:30 Morning refreshments
11:00 Social’s role as an essential feedback loop
Hayley Greensmith, Senior Manager Content and Social, AGL
11:30 Panel discussion: Building customer engagement and service through social media
Renee Bertolus, Head of Social Media, BUPA
Tom Williamson, Head of Social AU & NZ, Salesforce
Asha Oberoi, Executive Director, Customer Intelligence, Storyful
12:10 Dealing with negative customer feedback online
Sheldon Hikaiti, Social Media Content Manager, Domino’s Pizza
12:40 Networking luncheon
1:40 Taking your social media strategy to the next level
Senior Representative, Twitter
2:10 How to avoid social media disasters: What you need to know
Sara Delpopolo, President, International Social Media Association
2:40 Panel discussion: Executing great ideas with a lack of resources
Michéle-Danno, Head of Social, Stan
Tom Nickson, Head of Digital Strategy, Insights and Growth, Western Bulldogs
Ricki Enghoff Lyngsoe, Group Social Media Manager, Lendlease
Shelley Tilbrook, Head of Marketing and Engagement, Swimming Australia
3:20 Afternoon refreshments
3:50 Showcasing social medias impact to the organisation
Skye Burkin, Social Media Marketing Manager, Virgin Australia
4:20 Closing remarks from the Chair and end of the conference
9:00AM - 12:00PM | Workshop A
Building brand exposure through social media
12:00PM - 1:00PM | Networking Luncheon
1:00PM - 4:00PM | Workshop B
Influencer marketing: Ensuring transparency and building a framework
Skye Burkin, Social Media Marketing Manager, Virgin Australia
8:00 Registration opens
9:00 Opening remarks from the Chair
9:10 Keynote address: A Qantas Group insight: The role of narrative in corporate Australia
Andrew McGinnes, Chief Corporate Affairs Officer, Qantas Group
9:40 Building, leading and managing exceptional communication teams
Michelle Wood, Director of Communications, Uber Australia
10:10 Proactive vs reactive communications: Why both are vital to your PR strategy
Christine Burke, Communications Director, L’Oreal Australia
10:40 Morning refreshments
11:10 Swimming outside the lane: The rapidly evolving roles as corporate communicators
From make or break issues to scripting town hall meetings; working with micro-influencers to briefing the board - the need for Corporate Communicators to understand the full spectrum of audiences and channels, both internal and external, has never been greater. This session evaluates five recent changes to the way Corporate Communicators work including:
Cathy Jamieson, Head of Communications, PayPal Australia
11:40 Panel discussion: Building brand advocacy through compelling internal communication strategies
Megan Whiteside, Head of Corporate Communications A/NZ, American Express
Sarah Liebetrau, Head of Internal Communications, The University of Sydney
Jocelin Abbey, Head of Marketing, ABC
David Breen, Head of Corporate Affairs, ING Australia
Sophie Lodge, Corporate Affairs Director, Mars Wrigley
12:20 Networking luncheon
1:20 Building and implementing ‘enterprise-wide’ communication campaigns
Jamie Morse, General Manager & Partner, SenateSHJ
1:50 Why the need for corporate communication trust in today’s world?
Paul Turner, Chief Communications Officer, RACQ
2:20 Roundtable discussions
Roundtable 1: How to use a storytelling approach to effectively drive content?
Bessie Hassan, Head of PR and Communications, Finder
Roundtable 2: How to utilise data insights and analytics to provide creative content?
Megan Whiteside, Head of Corporate Communications A/NZ, American Express
Roundtable 3: What skills are needed to get C-levels onboard?
David Breen, Head of Corporate Affairs, ING Australia
Roundtable 4: How to create engaging story-driven video content?
Melissa De Coster, Client Services Manager, Shootsta
2:50 Afternoon refreshments
3:20 Reputation Analytics
Tracy Tong, VP Corporate Communications, BlackRock
3:50 Engaging and influencing executive teams
Alistair Marshall, Head of Internal Communications, Coles
4:20 How to create a culture of inclusion through communications
Sarah Liebetrau, Head of Internal Communications, The University of Sydney
4:50 Closing remarks from the Chair and end of day one
8:00 Registrations opens
9:00 Opening remarks from the Chair
9:10 The future of corporate communications
Cori Drogemuller, Head of Communications ANZ, Cisco
9:40 Aligning communications strategies with organistational goals
Leigh Meyrick, Head of Media & Communications, GWS Giants
10:10 Morning refreshments
10:40 Linking brand development and loyalty through communications
Bessie Hassan, Head of PR and Communications, Finder
11:10 Panel discussion: How to get rid of negativity and focus on positive impact after a crisis?
Craig Badings, Partner, SenateSHJ
Cori Drogemuller, Head of Communications ANZ, Cisco
Nicole Lyons, Head of Communications, AGL Energy
Eva Winberg, Marketing Communications Manager, Ego Pharmaceuticals
11:50 Networking luncheon
12:10 Case study: Positioning Sony as the leader in noise cancelling technology
Laura Hunter, Public Relations and Communications Manager, Sony Australia
1:20 Spotlight on internal communications - How to ensure your employees communications hit the mark and deliver on business objectives
Nicole Lyons, Head of Communications, AGL Energy
1:50 Controlling the spread of misinformation
Eva Winberg, Marketing Communications Manager, Ego Pharmaceuticals
2:20 Afternoon refreshments
2:50 Dig your well before you’re thirsty – The importance of developing your own investor and government relations
Nathan Scholz, Head of Government and Investor Relations, Domino’s Pizza Enterprises Limited
3:20 Building a campaign for change
Jocelin Abbey, Head of Marketing, ABC
3:50 Going nuclear – Building a social license for nuclear in Australia
Cassandra Casey, General Manager, Communications and Corporate Affairs, ANSTO
4:20 Closing remarks from the Chair and end of the day two
9:30AM - 12:00PM | Workshop A
Advocacy by employees is more powerful than 100 CEOs meeting in Canberra
The trust gap is widening and populism is driving political decision making, making public opinion even more critical to building trustworthy businesses and driving business outcomes.
The Edelman trust barometer indicates employees are currently an untapped and invaluable resource in communicating corporate value, enhancing reputation and rebuilding trust.
A high-profile example of a business that has wholeheartedly embraced this notion is GE. The US juggernaut’s GE Voices initiative is designed to arm employees with information about issues affecting the business and encourages them to advocate on GE’s behalf.
Using GE as a case study, this workshop will help you develop clarity around the opportunities to drive employee advocacy and develop a high level approach to your own employee initiative that aligns to your public issues and business strategy.
By attending this workshop you will gain practical insights into:
Cassandra Casey, General Manager, Communications and Corporate Affairs, ANSTO
12:00PM - 1:00PM | Networking Luncheon
1:00PM - 3:30PM | Workshop B
SenateSHJ reputation workshop
Awareness of reputation and the trust that stakeholders attribute to a brand as a result of that reputation is at an all-time high. This is due to increasingly tough regulatory action, a series of royal commissions in Australia, and social media and the platform and publishing power it gives the customer, and other stakeholders.
Increased activism by stakeholders, including shareholders, continues to shine a light on company policy and behaviour on subjects as broad as across gender equity and environmental, social and governance issues such as sustainability and climate change.
This heightened awareness has seen many businesses — from the board to the executive team — wake up to the importance of protecting or building reputation and trust. It’s also made them wake up to the connection between reputation and culture, between behaviour and values, and governance.
By attending this workshop you will gain practical insights into:
Craig Badings, Partner, SenateSHJ
Health Metrics is a leading provider of software solutions to the aged care sector. Their enterprise software solution, eCase®, is a complete clinical and administrative system that supports the functions of Residential Aged Care, Home Care and Independent Living Units for customers of any size.
Health Metrics designed eCase to put people first, following a resident centric model for care. The software provides carers with an easy to use, intuitive program that mitigates risk and provides superior resident outcomes. Our software ensures that, from a care and administrative perspective, nothing is ever missed, overlooked or forgotten.
eCase is also designed with a Single Client Record system, that means that as clients move from Home Care, into another form of care, their clinical care records move with them, irrespective of their status, location or services. Whether they’re in Home Care, an Integrated Living Unit, or Residential Care, eCase caters for all permutations.
eCase is designed with the ability to ensure security, stability and scalability over the long-term; making it the number one choice of key leaders in the provision of quality aged care.
Australian Ageing Agenda (AAA) is an independent and authoritative bi-monthly magazine and news website for people who work in or around the broad aged services and retirement living sectors in Australia. It provides a range of objective news, analysis and opinion on ageing issues and policy, aged care and seniors housing.
View more information: https://www.australianageingagenda.com.au/
Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium social media service for media, marketing and communications. We are the leaders in social media contextualization and verification.
View more information: storyful.com
As one of the fastest growing industries in Australia, the Aged Care sector is going through a huge period of transition and reform. It is now more important than ever to ensure that those working within the industry stay informed and connected with the aged care community in order to maximise efficiency and competency at work.
View more information: https://www.agedcareinsite.com.au/
We inspire, entertain and inform readers of the latest industry news, aged related issues and older people's achievements.
View more information: https://www.agedcareguide.com.au/talking-aged-care
Brands around the world are demanding more authentic stories to share with their audiences. We sat back, smiled and decided to change the way video gets created. We came from the corporate video production world and constantly had clients tell us they wanted to produce internal , marketing or promotional videos every week but it was just too hard and too expensive. We realised if we could equip companies with the right gear and training they could film their own content and we could do all the heavy lifting with the post-production.
And that’s when Shootsta was born
View more information: shootsta.com
Chief Executive Officer
James Milson Village
Jennifer Stuart Smith is an aged care expert with over 30 years health care management and leadership experience; Jennifer has consistently worked in senior management roles within the retirement and aged care sector for the past 18 years, holding position in both the Not for Profit and For Profit sectors.
Jennifer is passionate about developing aged care models and built products that provide a home for life (retirement to more complex aged care) that enable continued community connectedness and associated relationships, eliminates the need/requirement to move to an aged care specific facility and is able to adapt care and services to the person in their home. As CEO at James Milson Village North Sydney Jennifer is now enabled to bring this vision into fruition through the re-development and growth platform the Village has adopted.
Jennifer holds qualifications in Nursing, Health Management and Business Management; Jennifer commenced her life as a Registered Nurse and has since attained qualifications and experience in Ageing, Business Management and Gerontology.
Chief Financial Officer
RSL Life Care
Mark is a qualified Accountant CPA and joined RSL LifeCare in 2009 with 15 years management experience. His experience covers senior finance roles with investment and manufacturing companies as well as not-for-profit organisations. His most recent role with LFG Holdings - The Lowy Family’s investment company, involved the management of finance, information systems, insurance and corporate administration. Included in this role were three charitable entities. He also has many years experience in mergers and acquisitions with an emphasis in his skill base being business valuation. He has been integrally involved with 18 acquisitions at RSL LifeCare. Mr Broadhead has a focus of systems development combined with corporate governance with the goal of continual improvement for both the individual and the organisation.
Programmed’s more than 60 years’ experience maintaining properties includes some of Australia and New Zealand’s most prestigious and iconic sites. An equal source of pride is our work within the retirement living community, which we support by providing complete property and maintenance services.
We’ve partnered with retirement villages for over 25 years because we recognise their integral role in facilitating positive aging and accommodation services for older people. We seek to foster the industry’s advancement through excellence in site management.
That’s why we’re proudly sponsoring the Round Table Discussions, so that together we can discover how Australia’s retirement villages can best drive innovation and improvement.
Programmed is a leading provider of operations and maintenance services across Australia and New Zealand. Our business model is built around our ability to recruit, deploy, manage and maintain a large, directly employed workforce of professional, skilled and semi-skilled staff with a wide range of capabilities. We are proud to efficiently serve more than 10,000 customers every day.
View more information: https://programmed.com.au/
Executive Director
Shine Retirement
Imagine Projects is a specialist retirement and aged care consultancy assisting developers in village design, market analysis, project marketing, consumer research, sales and customer service management. Imagine Projects works with developers throughout Australia with head office in South East Queensland.
Emma is the host of the Retirement Living Council consumer education videos produced in 2017 and winner of the Property Council Retirement Living Rising Generation Award 2016.
Emma has worked in development, housing and the senior living market for whole career, previous BDM for a not-for-profit aged care and retirement village provider. Emma is actively involved in boards and committees such as founding Director of CHPs for Qld and member of regional Property Council committee.
Emma is actively engaged with the recommendations to retirement living legislation and hosts regular seminars for retirees and developers.
Head of Corporate Communications
PayPal Australia
With a career spanning twenty years, Cathy has shaped how some of the world’s largest technology companies tell their stories to the Australian public. Following nearly a decade of agency life, Cathy was Head of Corporate Communications at Microsoft Australia at a transformational time for the company. She led the successful consumer and commercial media launches for Windows Vista, Office 2007, Windows 7 and Windows Phone 7.
With a track record of delivering outstanding B2B and B2C communications for multinational IT brands, Cathy’s role at PayPal Australia has seen the transformation of their communications strategy, and the development, implementation and success of their award-winning thought leadership program, the PayPal mCommerce Index.
This year, PayPal was ranked in Australia’s top 10 brands for brand health and is the number one payments brand in Australia
Public Relations and Communications Manager
Sony Australia
Senior PR professional with over 15 years consumer and corporate communications experience working for global brands including Sony and Discovery Networks, as well as the UK’s leading breast cancer support charity.
Associate Director
KPMG
Sarah is an Associate Director in KPMG’s Corporate Affairs Advisory team, working with clients to manage complex public issues and improve social licence. Having worked as a political advisor in State and Federal government and as a government relations advisor with the private sector, Sarah has seen first hand the importance of building trust and how grass roots advocacy can drive political decisions and build social licence.
Pursuing a purpose of improving the relationship between business, citizens and government, Sarah and the team have successfully delivered social licence assessments, and issues management, communications and engagement strategies across a range of sectors including infrastructure projects, energy, financial services, pharmaceuticals and resources.
Sarah has a Masters in Business Administration and Bachelors in Political Science.
