Social media is promising new opportunities across a broad spectrum of public services. As the Internet and its applications extend globally, an increasing number of governments and their public service agencies are embracing social media as one of the major mechanisms to interact with the public. Social media provides a new wave of web-based applications and channels for citizens to share ideas and opinions and play active roles in various areas in the public sector.
At the same time, social media helps government organizations to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. Social media is now very much the de facto voice of democracy. And with or without public sector engagement, citizens around the world are continuing to express freely their opinions towards the governmental issues that surround them. For governments of all levels, attention to this shift is critical.
This summit will specifically focus on how to improve video content performance on social media platforms, capabilities required to prepare and manage social media crisis situations, advertising strategies to better engage target audiences and how to better benchmark, analyse and evaluate social media impact.
This practical programme is developed for the following executives within local, state and federal government and agencies:
Download this document to view: the most up to date agenda, confirmed speakers for 2016 and testimonials.
General Manager Communications and Marketing
Gold Coast 2018 Commonwealth Games CorporationView
Senior Communications Adviser - Fire and Emergency Management
Department of Environment, Land, Water and PlanningView
Manager Engagement Strategy and Innovation
SA Department of the Premier and CabinetView
Download to view sponsor packages and networking opportunities
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