Social media has become the Generation Z’s primary means of interacting with the world. With 89% of 18-29 year olds checking their social media daily, its influence is more prominent than ever. This love for social is being applied to their post-secondary lives, informing school selection, course choice, and shaping their involvement in the higher education experience. For professional communicators working within post-secondary, attention to this shift is critical.
Akolade’s 3rd Social Media for Higher Education Forum brings together sector leaders to discuss how to best utilise data and analytics to inform social media strategy that maximises student recruitment and engagement, whilst ensuring a return on investment is being made. This forum will explore strategic ways to develop content, expand audiences and stay competitive within this dynamic environment. This event will capture current trends and identify future ones to ensure your social media strategy stays relevant. All of which are essential in building a successful social media campaign.
Download this document to view: The most up to date agenda, confirmed speakers for 2019 and testimonials.
“Akolade's Social Media in Higher Education conference blew me away. Two days jam packed with eye-opening presentations were only eclipsed by the unique opportunity to engage with my peers across Australia and discover the multitude of unique approaches to our common challenges.”
“Being surrounded by so many people in similar roles to me throughout the industry was great. We shared stories and tips. And to be presented to by such a wide range of speakers with a shared wealth of knowledge and experience was invaluable. A highly thought-provoking and inspiring forum - thank you!”
“The Social Media in Higher Education Conference was extremely valuable, it was an opportunity to hear what others are doing in this space and very comforting to know we are not alone in dealing with the challenges of using social media as a valuable tool for recruitment and student engagement. There were some great speakers and very interesting discussions and I certainly came away with a number of ideas which we will put into practice within our team.”
“It was really interesting and insightful to meet with and learn from others doing social media in the university sector!”
“If you work in social in higher ed this is a conference you don't want to miss. Excellent networking opportunities, a focus on real world case studies and lessons, and smart and engaged delegates made for an incredibly valuable two days.”
“The conference was very interesting and informative. It covered many different social media platforms and included speakers from a range of areas within (and external to) the University sector. I left feeling really inspired and have many new ideas that I am looking forward to implementing.”
“I was really impressed by the enthusiasm and collaboration of the attendees at the conference. Everyone was willing to contribute and ask and answer questions, as well as learn from each other. Great for making new friends and contacts!”
Marketing Consultant & PhD student in Higher Education Branding (USQ)
University of Southern QueenslandView
Deputy Director, Strategic Marketing and Student Recruitment
University of Technology SydneyView
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