Social media is promising new opportunities across a broad spectrum of public services. As the Internet and its applications extend globally, an increasing number of governments and their public service agencies are embracing social media as one of the major mechanisms to interact with the public. Social media provides a new wave of web-based applications and channels for citizens to share ideas and opinions and play active roles in various areas in the public sector.
At the same time, social media helps government organizations to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. Social media is now very much the de facto voice of democracy. And with or without public sector engagement, citizens around the world are continuing to express freely their opinions towards the governmental issues that surround them. For governments of all levels, attention to this shift is critical.
The Social Media for Gov Summit, being held in Canberra from 17 – 19 April 2018 is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise citizen engagement and communication. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of social media efforts.
This practical programme is developed for the following executives within local, state and federal government and agencies:
Assistant Manager Social Media Strategy
Department of Industry, Innovation and ScienceView
Media and Communications Coordinator
North Central Catchment Management AuthorityView
“The conference was a great opportunity to mix with peers in government social media and realise we're all not alone with our battles, frustrations and victories. A good place to learn and recharge enthusiasm for the wonderful world of social media.”
“It was great to hear a wide range of perspectives and approaches at the Social Media for Gov Summit. I took away a helpful mix of practical tips and broader strategic ideas to think about.”
“I was surprised at how valuable this event was - not just the breadth of the content but the opportunity to come together with other professionals managing similar barriers and successes. Highly recommend and better than many other similar events I've been to.”
“I had so many great conversations with peers struggling with the same issues, and sharing creative solutions to those challenges. It was amazing to hear from the range of industry and government professionals, and I am excited to put what I learned to use in my organisation!”
“The conference was a great mixture of energy, expertise and tips for refining social media strategy. A reminder to keep pace with the ever-changing world of technology, while holding true to the timeless principles of engaging storytelling with a purpose.”
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Tweet about this event using #socialgov18 and @AkoladeAust for event and industry updates!